Hunt&Co.

Hunt&Co.

We believe good design is about making connections. Connections that are as familiar as they are surprising. As apparent as they are subtle. Connections that create change. We believe good design is the product of observation, conversation and collaboration. We don’t want clients and suppliers. We want partners. We believe good design doesn’t start with formats or platforms. But that it finishes with them. That it is as much about getting there, as it is about arriving. That it requires curiosity and bravery. We believe in the road less travelled. We believe in the hunt.

Who: Thomas Williams
Where: Melbourne, Australia

Nice One
What: Business introductory document for IT consultancy, Data Solutions Group

I love:

  • Deviation from stock photography
  • Clean look, simple yet bold – unusual for the IT industry. Also communicates that what they offer is straight to the point & fuss free
  • Repetition in alignment, upper and lower lines, juxtaposition of large type size vs small type size

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Nice Two
What: Branding & Identity for Ten23 Architects

I love:

  • Again, the clean look
  • Repetition in left alignment – though they’ve jigged things up a bit with the letterhead it still works

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Nice Three
What: Identity for Solunite, including packaging

I love:

  • I won’t mention how clean this design looks
  • They’ve thought about the whole package when it comes to the packaging (“The brief required the packaging to incorporate all aspects of the printed collateral including documents, with compliments slips and business cards, as the samples are often shipped directly to the customer without the opportunity for personal representation”). Retaining their iconic clean cuts and black and white palette meant that the client could technically slot in any photograph of any architecture, and it would still work

Personal notes –

Honestly, it was a love and hate with this one. On one hand, because most of Hunt&Co.’s work is predominantly in monochromatic black, white and grey, and they keep layouts so simple (aligned to the left!), it’s easy to say that they’re lacking creativity and fresh ideas.

But that’s where I’d like to highlight that I love that they dare to keep things so simple. They’re boiling down their briefs to retain and communicate a brand’s essential elements. There aren’t any added embellishments, which is great because the client’s not paying for something he/she doesn’t need. And to effectively cut the clutter really isn’t easy.

It takes balls to strip design of colour, photographs and embellishments AND make it functional.

In the words of Antoine de Exupéry, “Perfection is attained, not when no more can be added, but when no more can be removed.” Do you think perfection has been achieved?

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