So you want to be a social media executive?

If you haven’t heard, Duo Studio is smack in the midst of hiring. We’ve been asked a couple of times what attributes we look for in a hire, and here’s our answer, in case anyone else needs to know / in case anyone out there is thinking of joining a small creative social start-up:

To be very frank, we’re a two man team right now and it’s very important to us that our gut tells us that you’re the right fit. There’s no hard and fast way of evaluating this, but it’s mostly through evaluating your work ethic and the way you communicate. Being honest is something that’s important to us: honesty to our clients and future clients, to our vendors, our partners, and most importantly, to each other.

This is especially important in our agency because a) we are a very new startup, b) we don’t have a set approach to social media and c) social media in itself comprises of many different facets.

All the content we’ve done for each client is worlds apart; each approach is tailored to suit the unique needs of each business and their target audience.

As a social media executive, you will be expected to be a generalist. Your job ranges from creative ideation, to writing, to managing content production, to admin things like scheduling and publishing, to media boosting (in Duo at least) and last (but not least!) reporting and optimisation. This means you can be doing top-line things like evaluating numbers and picking out usage patterns, to very sai-kang-ish things like going down to a far-flung area to take a photo of a thing.

Jon and I might also interrupt you while you’re halfway through some other thing to tell you that we need to re-prioritise another thing. All. These. Things.

That said, you have our commitment that we will always help to the best of our ability, and you don’t have to be shy about asking for help.

Ideally, we would be able to establish an innate sense of trust in each other. Firstly, trust that everyone gets their work done within the allocated timeframe, secondly, that you don’t stop when you’re tired, you don’t stop when you’re done either – you stop when you ask yourself if there is anything else you can do to make it better within the budget and timeline, and the answer to that is no. You stop when the creatives are happy with it, when the client is happy with it, and most importantly, when you are happy with it (and in an ideal situation, this is achieved before the deadline).

In three parts:

a) Be informed
The industry we’re in is changing all the time – it’s important to be proactive in keeping an eye on trends, platform updates and how businesses and people are using different social media platforms creatively.

b) Be kiasu
It’s also important to be proactive in questioning every piece of content that leaves our company and is being posted on our clients’ social media pages – would you engage with it? Would your mum engage with it? Is there anything that could people could potentially use against our clients? The Internet, even more so on social media, is filled with trolls. They will pick at anything that can be picked at. It’s our job to make sure that our clients’ content is relevant, and as un-trollable as possible.

c) Be vocal
We also operate in an incredibly fast-paced working environment, and frankly we wouldn’t have the time to constantly check in on everyone. Thus we’re looking for someone who is proactive in asking questions and voicing concerns, if not we might just assume you’re alright.

Most importantly (and obviously) you have to be interested in content creation, and be aware of the pros and cons of joining a startup.

Hope this helps.


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